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Amazon’s Search Might Push Users Toward In-House Goods

Amazon supposedly changed its product-searching algorithm to favor goods that are more lucrative to the firm. People who operated on the algorithm claim that the alteration might offer a boost to Amazon’s own brands, the media reports. If Amazon is using search intentionally to market its own products, it will probably attract more criticism from antitrust watchdogs.

Media sources claimed that the algorithm was altered late in 2018, and that the unpublicized alteration was contested internally. The decision allegedly pitted Amazon’s Palo Alto, California-based (dubbed as A9) search team and Seattle-located retail business against one another. Various A9 workers claim that the retail team pressured them to show Amazon goods in the vanguard position in the search results. To make things more complex, the two groups used to report to different CEOs, but both now report to Doug Herrington (the retail chief).

Amazon refuses that it altered its search to increase profitability or that it altered the method it ranked search results for its goods. “As any shop might do, we take the profitability of the goods we feature and list on the site into consideration, but it is just one factor and not in any manner a major driver of what we show users,” a spokesperson of the company claimed to the media.

But promoting goods that are more money-making might push users towards Amazon’s in-house goods. Although, the search algorithm still considers other factors, and in some instances, brand-name and 3rd-party goods might still be more lucrative for Amazon versus its own goods.

On a related note, the next big hardware event by Amazon is only a few days away, and it seems that firm is employing that as a chance to offer huge discounts for Kindle models and Fire tablet for Prime users.

Gary Swords
Gary Swords Subscriber
Contributing Author At Market Research 24

Gary has a total experience of 6 years in the field of Technology. He has completed Engineering Degree and is actively involved in the writing field from the last 5 years. He works as the Contributing Author at Market Research 24’s Technology section and believes that a writer is not just a wordsmith and one should enter into the field of writing only if they have a passion to write. With a combination of stronghold on the writing field and giant experience, he easily carries out all the activities skillfully. At the same time, he always gives first preference to the work satisfaction and sees that all team members give 100% to their work.

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